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Looking for a new sportsbook to try? We track every new betting site launched in the UK with a valid UKGC licence, test them ourselves, and list the ones worth signing up to. This page is updated monthly – the sites below are all new bookmakers that launched recently and accept UK players.
Casino list updated: March 2026
Welcome offer 100% match bonus up to £30. 18+. New players only. Min deposit £20. Opt-in required. Deposits made via Skrill or Neteller are not eligible for the welcome bonus. Bonus funds can be used on a real-money sports bet with minimal decimal odds of 1.75 or higher. Bonus funds can be used on any sport except virtual. Bonus can be redeemed on win or each-way bets, doubles, trebles, 4-folds, combinations and accumulators, with minimum odds of 1.75 or higher. The bonus cannot be placed on boosted odds, Handicap, Draw no Bet markets. Wagering requirement is 10x the value of the bonus funds. Bonus funds not wagered within 30 days of being credited will expire and be removed from your account. Full terms apply.
| T&Cs Apply | GambleAware.org
NEW WELCOME OFFER 100% Bonus Match up to £50 on 1st deposit. New players only. Opt-in required. Min deposit £20. Offer is 100% match bonus up to £50 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus + deposit). Only bonus funds count toward wagering contribution. Bonus funds must be used within 30 days. Affordability checks apply. Terms apply. Please Gamble Responsibly. GambleAware.org.
| T&Cs Apply | GambleAware.org
Welcome offer Get £10 when you wager £20. New customers only. 18+. Promo code JIMB20G10 required. Place a £20+ accumulator bet on any qualifying Sports market within 7 days of registration. Minimum 3 legs. Minimum odds of 2.0 (Evens) per leg. Selections must be from different events (i.e. not from the same match or market). Once your qualifying bet settles, you’ll receive One £10 Free Bet (stake not returned in event of win). Free Bet must be used on a 3+ leg accumulator, with each selection at minimum odds of 2.0. The Free Bet is not valid on Horse Racing markets. The Free Bet expires after 7 days of being credited. Maximum winnings: £500. Cash Out not permitted on Free Bets. Full terms apply.
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New Customer Welcome offer Bet £20 Get £20 in Free Bets. New customers only. Bonus code EB20 required. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T’s and C’s Apply. Be Gamble Aware. 18+
| T&Cs Apply | GambleAware.org
NEW IMPROVED WELCOME OFFER Bet £10 & Get £30 in Free Bets. Available to verified customers residing in the UK. Opt-in is required. Place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £30 in Free Bets (1x £10 Horse Racing Free Bet + 1x £10 Football Acca Free Bet + £10 Basketball Acca Free Bet) T&Cs apply. 18+ Please gamble responsibly.
| T&Cs Apply | GambleAware.org
NEW WELCOME OFFER Bet £10, Get £10 as a Free Accumulator Bet. New BetWright customers only until 31st December 2026 23:59 GMT. Code ACCA10 required on registration to claim. Deposit £10 and place a bet of £10 or more with odds of evens (2.00) or greater. Free bet credits must be wagered on a minimum 5 fold accumalator bet with total odds of evens (2.00) or greater. Only cash wagers will qualify for this promotion. Use of bonus funds, free bets and any other promotional funds will not count towards the wagering requirements. Free bets will be credited within 24 hours after your qualifying bet settles. The maximum amount in free bet credits you can receive from this offer is £10. A bet will not be considered a qualifying bet if it: 1. for any reason becomes void; 2. is an ante post bet; 3. is fully or partially “cashed out” prior to it being settled. Free bet credits will expire 1 week after they’re added to your account. You can’t withdraw the value of free bet credits as cash and any free bet credits used will not be returned with any winnings. Full terms apply.
| T&Cs Apply | GambleAware.org
There is currently no welcome offer but check out the Weekly Rewards Section
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Welcome offer Bet £10 and Get a £40 Free Bet. New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. www.begambleaware.org
| T&Cs Apply | GambleAware.org
Welcome offer Bet £10 Get £20 in Free Bets. New sportsbook customers only. Place £10 first bet at min odds 1/2 to get £20 Free Bet. Stake not returned. Free Bet valid 7 days, min odds 1/2. Settled bets only. One welcome offer per customer (not with 50% Net Loss Refund). 18+. Full T&Cs apply.
| T&Cs Apply | GambleAware.org
NEW WELCOME OFFER Bet £10. Get £10 Free Bet. Bonus code LM10 required. First deposit only. £10 min deposit. Qualifying bet: min £10, on any ACCA or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports. £10 Free Bet: 2+ leg ACCA or Bet Builder (2+ selections), min odds 6/4 (2.5). 7-day expiry. T&Cs apply
| T&Cs Apply | GambleAware.orgWhy Try a New Betting Site?
Established bookmakers like bet365 and Sky Bet are popular for good reason, but newer sportsbooks often bring something different to the table.
Better welcome offers - New bookmakers need to attract customers fast. That typically means more generous sign-up bonuses, higher free bet values, and fewer restrictive conditions than what the big names offer.
Improved technology - Sites launching in 2026 are built on modern platforms from the ground up. You tend to get faster load times, cleaner mobile apps, and features like bet builders and live streaming baked in from day one rather than bolted on later.
More competitive odds - Newer operators sometimes offer tighter margins to win market share. It pays to compare odds across your existing bookmaker and a couple of newer ones before placing a bet.
Fresh betting markets - Some new sites focus on niche sports or offer markets that traditional bookmakers overlook. If you bet on esports, MMA, or politics, a newer sportsbook may cover these better.
What to Look for in a New Betting Site
Not every new bookmaker is worth your time. Here is what matters most:
UKGC Licence
This is non-negotiable. Every site listed on this page holds an active UK Gambling Commission licence. If a new betting site does not have one, do not use it - your money is not protected and you have no recourse if something goes wrong. You can check any operator's licence status on the UKGC public register.
Welcome Offers and Free Bets
Most new sportsbooks offer a sign-up bonus to attract customers. Common types include:
- Bet and Get - Place a qualifying bet and receive a free bet in return (e.g. bet £10 get £30 in free bets)
- Deposit Match - The site matches your first deposit up to a set amount as bonus funds
- No Deposit Free Bet - A free bet credited just for signing up, no deposit needed - rare but some new sites offer these
- Enhanced Odds - Boosted prices on your first bet, often on a popular market like the Premier League
Always read the terms. Check the minimum odds requirement, wagering conditions, and expiry period before committing. Since January 2026, the UKGC has capped wagering requirements at 10x the bonus value for UK-licensed operators.
Payment Methods
A good new betting site should support the payment methods you actually use. At a minimum, look for:
- PayPal or Apple Pay for quick deposits
- Debit card support (Visa, Mastercard)
- Fast withdrawals - ideally same-day, definitely within 24 hours
Avoid any site that only supports bank transfer or has withdrawal processing times over 3 days.
Mobile Experience
If you are betting on a tablet or phone - and most people are - the mobile experience matters more than the desktop site. Check whether the bookmaker has a native app or a well-optimised mobile site. Test the bet slip, live betting speed, and navigation before depositing serious money.
Odds and Markets
Compare the odds on a few popular markets against your current bookmaker. New sites sometimes offer better prices on football, horse racing, or tennis to compete with established names. Also check the depth of markets - can you build accumulators, use bet builders, and access in-play betting?
New Betting Sites for Popular Sports
Football Betting
Football is the most popular betting market in the UK. New sportsbooks typically launch with extensive Premier League and Champions League coverage, including match result, goalscorer, corners, cards, and build-your-own bet options. Some newer operators like Dabble and Puntit also offer community features where you can follow other punters' bets.
Horse Racing
If horse racing is your thing, check whether the new site offers Best Odds Guaranteed (BOG) on UK and Irish races. Some newer bookmakers skip this feature to save on margins, which can cost you over time. Also look for live streaming of race meetings, early prices, and ante-post markets for the big festivals.
Cricket, Tennis and Other Sports
For cricket and tennis, the quality of in-play markets varies hugely between bookmakers. The best new sites offer ball-by-ball or point-by-point betting with fast odds updates. If you bet on niche sports like darts, snooker, or esports, check the market range before signing up - not every new site covers these well.
How We Rate New Betting Sites
Every sportsbook listed on this page goes through our testing process. We sign up with real money, make deposits, place bets, and request withdrawals. We check:
- Licensing - Active UKGC licence, no regulatory warnings
- Sign-up process - How long registration takes, ID verification speed
- Odds value - Compared against bet365, Sky Bet, and other established books
- Deposit and withdrawal speed - Timed with PayPal and debit card
- Mobile usability - Tested on both iPad and Android devices
- Customer support - Response time via live chat and email
- Market depth - Number of sports, leagues, and bet types available
Sites that fail on licensing or have serious usability issues are not listed. We re-test every site at least once per quarter and remove any that drop below our standards.
Responsible Gambling
New betting sites are exciting, but it is important to stay in control. Every UKGC-licensed bookmaker must offer:
- Deposit limits you can set yourself
- Loss limits and session time reminders
- Self-exclusion options (temporary or permanent)
- Access to GamStop - the national self-exclusion scheme
If gambling stops being fun, contact GambleAware on 0808 8020 133 for free, confidential support.
